Illicit Elixirs

What does it take to capture "Happy Hedonism?" A couple of cameras, some funky clothes, charismatic models, and an eye for marketing and social media content.

Illicit Elixirs is a newly launched fun, flirty, and functional beverage brand packed with bright colors, bold flavors, and dopamine-boosting branding (oh, and ingredients) to help everyone get their happy on! Through executing lifestyle and product photo shoots and experimenting with brand assets, I've curated marketing and social media content designed to compel and compete with the rest of the beverage industry.